The Work
I’ve been agency, brand, and client side all types of campaigns large and small.
From a complete rebrand of the Ontario Governments digital presence, to influencer partnerships with big players in the home and interiors space, online health promotion with BC Health and Northern Cancer Care, and in-house with three large Canadian universities. I have a passion and a responsibility to make sure advertising pays in both brand perception and bottom line impact.
I'd love to connect on how I can help rejuvenate brand and marketing programs, design and build creative teams and genuinely pitch in and show up in creating forward thinking digital marketing strategies and campaign executions.
Areas of Focus
Specialist Training
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Brand Strategy
Hoala Masters Program in Brand Strategy
Mark Ritson Mini MBA in Brand Management
Integrated Branding, CMA
MBA, Royal Roads University
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Account Planning
APG Agile Strategy
Julian Cole's Strategy Finishing School
Institute of Practitioners in
Advertising - EFF Test (passed with credit)
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Content and Copy
Advanced Social Media Strategy - S.I. Newhouse
Advanced Strategy Copywriting - U of Toronto
Copy & Content Writing - UBC
BA, Communications, Royal Roads University
Earned Media - Chicago Portfolio School
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UX
UX Certification, Brainstation,
Business Design and Management, Parsons New School NYC (MSc track)
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Skills
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Expert in Adobe Creative Suite
Advanced Hootsuite
Content Management Systems (D1, Drupal, Wordpress)
CRM systems (Sugar, Hubspot, Mailchimp)
Google Analytics
Google Ads
Google Keyword Planner / Trends
Facebook Ad Manager
Tableau
Sketch
Invision
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I've trained in strategy with many of advertising's best - Rob Campell, Julian Cole, Martin Weigel, Lucy Jameson, Mark Pollard, Jon Leach.
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Discovery
Strategy & Planning
Measurment and Tracking
Implementation
Leadership & Mentorship
Both primary and secondary research such as: qualitative interviews, focus groups, social listening, survey creation and analysis, analytics and data review, competitor reviews, cultural scans, UX reviews.
Outcomes include: creative briefings, point of view documents, manifestos, social media content strategy and planning, connections and comms planning, experience planning, user journey mapping​.
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I'm also experienced at developing and delivering stakeholder presentations and workshops.
Google and social analytics reviews, establishing, monitoring and managing KPI's.
Digital advertising campaigns, media buying, social media content and copy, long-form content (blogs, emails, newsletters), website UX wireframes and mock-ups, video scripts and visual art direction.
I've managed, built and restructured marketing and communications teams to streamline processes, reduce overhead and build capacity in-house.
I enjoy mentoring and training junior marketing professionals.